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Vietnamese pepper offered to the French market | Financial system

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A nook presenting Vietnamese pepper merchandise. Photograph:VNA

Paris (VNA) – With a purpose to promote the Vietnamese meals business in European and world markets, particularly to attach extra with French companions, on October 14 in Paris, the Vietnam Pepper Affiliation (VPA in English abbreviation) in collaboration with the French Chamber of Commerce and Trade (CCI) and the Vietnamese Embassy in France organized a gathering with French firms specializing in imports, wholesale and retail. A part of the Nationwide Commerce Promotion Program in 2022 chaired by the Vietnamese Ministry of Trade and Commerce, the occasion attracted the participation of practically 20 main manufacturing and exporting firms in Vietnam and 30 importers, French wholesalers and retailers of spices.

Talking on the assembly, Vietnamese Ambassador to France Dinh Toàn Thang extremely appreciated the presence of numerous Vietnamese and French firms on the occasion, which testifies to their “curiosity on this main spice of the Vietnam, pepper”. Based on the ambassador, it is a “nice alternative to return into direct contact between Vietnamese producers and French and worldwide merchants within the discipline”. “The political and financial authorities of France and Vietnam in any respect ranges are dedicated to supporting producers and companies in each nations to ensure the conventional circulation of commerce and the correct functioning of provide chains; to contribute all our efforts for post-pandemic restoration and to synergize actions in favor of inclusive and sustainable improvement”, he stated.

Vietnamese pepper presented at the French market hinh anh 2Vietnamese Ambassador to France Dinh Toàn Thang speaks through the assembly of Vietnamese and French pepper firms. Photograph: VNA

Based on Mrs. Hoàng Thi Liên, President of VPA, France is a vital market within the European Union (EU). By way of import-export turnover, France at the moment ranks fourth within the area, after Germany, the Netherlands and the UK, however it’s a potential market. The market share of pepper exports from Vietnam to France represents 10% of the whole exports of this spice to the EU. France can also be thought-about a “filter”. As soon as launched to this market, Vietnamese pepper will enter high-end segments that demand top quality and well-known label merchandise. “If Vietnam’s main pepper exporters can join with main French importers and distributors, along with strengthening their manufacturers and merchandise, they will additionally penetrate deeper into this potential market,” Liên stated. With the hope that Vietnamese pepper merchandise might be bought on grocery store cabinets in France like Vietnamese rice, Liên stated that it’s a lengthy street that requires lots of effort from branches and echelons, whose VPA performs a pioneering position, supporting exporters, farmers and producers. Nonetheless, the position of consultant companies overseas such because the Gross sales Division or the Embassy can also be essential as a result of they’re like “intermediaries”, notably in offering info and exchanges with French companions.

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Mr. Vu Anh Son, Business Service Consultant on the Vietnamese Embassy in France, stated that that is the primary time {that a} Vietnamese affiliation has discovered a brand new path in its method to companions, connecting consumers and exporters for a long-lasting partnership. The Vietnamese pepper firms collaborating on this delegation are very robust within the manufacturing and export of pepper, and the French importers and wholesalers collaborating within the occasion are additionally recognized. Will probably be a great time for the Vietnamese pepper business to put money into model promotion in France and Europe.

VPA participates within the Sial Paris exhibition

Collaborating within the occasion, Mr. Arnaud Vincent, CEO of the Compagnie française des Poivres et des Épices drastically appreciated the truth that VPA organized this assembly. “Vietnam is a most important interlocutor, recognized for pepper, and increasingly more for the standard it brings. I thank the VPA which structured these exchanges with the producers and we’re right here to fulfill them straight”, a- he confided.

For his half, Mr. Grégoire Courme, a consultant of Aromatum, an importer of vegetable uncooked supplies primarily from Madagascar and Tanzania, shared: “The large benefits of Vietnamese pepper is that you’re the world’s most important producer of pepper and should your pepper enhance yr by yr. Vietnamese firms are increasingly more highly effective and the market is increasingly more aggressive and severe. So I’m delighted to take part on this occasion which reveals the need of the Vietnamese authorities and personal events to repeatedly enhance their high quality”.

Vietnamese pepper presented at the French market hinh anh 3VPA President Hoàng Thi Liên speaks on the assembly of Vietnamese and French pepper firms. Photograph: VNA

As a part of its keep in France, the VPA delegation is collaborating within the Worldwide Meals Present Sial Paris 2022, which takes place from October 15 to 19. Collaborating within the honest is an effective alternative to advertise the nationwide model picture for the Vietnamese meals business within the EU market specifically and on this planet generally, together with the pepper and spice department. Throughout this honest, VPA organized stands to current the merchandise of 8 firms specialised in pepper and spice merchandise.

Mr. Thai Anh Tuan, deputy common supervisor of Simexco Daklak, a 100% state-owned firm headquartered in Dak Lak province, stated that his firm yearly exports 5,000 tons, together with the French market in represents 10 to fifteen%. Based on him, France is a troublesome market, as a result of consumers have excessive calls for, however since his firm works straight with 12,000 to fifteen,000 farmers, it manages to handle all of the processes, from planting, harvesting to processing and advertising and marketing. ‘export. He hopes that the participation of his firm, for the third time in Sial 2022 will assist Simexco Daklak to extend its manufacturing on the French market specifically and on Europe generally.

the pepper is a significant spice present in each Vietnamese and Western delicacies. It was launched in Vietnam by the French through the colonial period, similar to espresso or rubber. Pepper crops suffered drastically from the Vietnam Conflict and it was not till 1986 and the implementation of financial reform that the crop skilled a brand new increase. As we speak, pepper is a Vietnamese agricultural pleasure, driving the nationwide economic system. Lately, Vietnam has develop into the world’s main producer of pepper, with a yield of greater than 1,200 kilos per cultivated hectare, representing practically 30% of world manufacturing and 50% of exports on this planet.

Based on the European statistical company Eurostat, the market share of pepper from Vietnam in complete French imports will enhance from 37.61% in 2020, to 40.81% in 2021. France is without doubt one of the cradles of gastronomy and can also be one of many first pepper markets on this planet. This occasion will assist open an amazing door for Vietnamese pepper to penetrate extra deeply into the French market sooner or later. – VNA

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