Vietnamese pepper offered on the French market


The Vietnamese Pepper Affiliation (VPA – Vietnam Pepper Affiliation), in collaboration with the French Chamber of Commerce and Trade (CCI) and the Vietnamese Embassy in France, organized a gathering on October 14 in Paris with French firms specializing in imports, wholesale and retail.

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Vietnam’s Ambassador to France, Dinh Toàn Thang, speaks throughout the assembly between Vietnamese and French pepper firms.

A part of the Nationwide Commerce Promotion Program in 2022 chaired by the Vietnamese Ministry of Trade and Commerce, the occasion noticed the participation of practically 20 main manufacturing and exporting firms from Vietnam and 30 importers, French spice wholesalers and retailers.

Talking on the assembly, Vietnam’s Ambassador to France, Dinh Toàn Thang, extremely appreciated the presence of numerous Vietnamese and French firms on the occasion, which “testifies to their curiosity in pepper, this main spice of Vietnam”. It is a couple of “nice alternative for Vietnamese producers and French and overseas merchants to make contacts”.

“The political and financial authorities of France and Vietnam in any respect ranges are dedicated to serving to producers and corporations in each nations to make sure the conventional stream of commerce and the correct functioning of provide chains, to mix all efforts for post-pandemic restoration and to synergize actions in favor of inclusive and sustainable improvement”he mentioned.

VPA President Hoàng Thi Liên speaks throughout the assembly between Vietnamese and French pepper firms.

A brand new method for a sustainable partnership

In keeping with Hoàng Thi Liên, president of the VPA, France is a vital market throughout the European Union (EU). When it comes to import-export turnover, it presently ranks 4e place, after Germany, the Netherlands and the UK, however it’s a “very promising market“. The market share of pepper exports from Vietnam to France represents 10% of the overall exports of this spice to the EU. France can be thought of “a filter“, as a result of as soon as current on this market, Vietnamese pepper will entry high-end segments that demand top quality merchandise with a identified label.

“If Vietnam’s main pepper exporters can join with main French importers and distributors, along with strengthening their manufacturers and merchandise, they may also have the ability to penetrate deeper into this potential market,” she identified.

Hoping that Vietnamese pepper could be bought on grocery store cabinets in France like Vietnamese rice, Mme Liên felt that it was a protracted highway that might require a variety of effort from the branches and ranges, together with the VPA, which performed a vanguard position, supporting exporters and producers. The position of consultant businesses of Vietnam overseas such because the business service or the embassy can be essential as a result of they’re like “intermediaries”significantly within the provision of data and exchanges with French companions.

Vu Anh Son, Business Service Consultant on the Vietnamese Embassy in France, mentioned it was the primary time {that a} Vietnamese affiliation discovered a brand new course in its method to companions, connecting patrons and exporters for a long-lasting partnership.

French and Vietnamese firms talk about enterprise alternatives.

Taking part Vietnamese firms are very skilled in pepper manufacturing and export, and French importers and wholesalers taking part within the occasion are additionally well-known. That is the precise time for the Vietnamese business to spend money on selling its model in France and Europe.

Steady enchancment of product high quality

Arnaud Vincent, CEO of the French Pepper and Spice Firm, significantly appreciated the group by the VPA of this assembly. “Vietnam is a essential interlocutor, identified for its pepper and more and more for the standard it brings. I wish to thank the VPA which structured these exchanges with the producers and we’re right here to fulfill them immediately”, he estimated.

For his half, Grégoire Courme, consultant of Aromatum, an importer of vegetable uncooked supplies primarily from Madagascar and Tanzania, shared: “The large benefits of Vietnam is that you’re the world’s main pepper producer and your product is bettering yr by yr. Vietnamese firms have gotten extra highly effective and the market is an increasing number of aggressive. and severe. So, I’m delighted to take part on this occasion which reveals the need of the Vietnamese authorities and personal events to enhance their high quality constantly”.

Presentation of Vietnamese pepper to clients.

Participation in SIAL Paris 2022

As a part of its keep in France, the VPA delegation is collaborating within the SIAL Paris 2022 Worldwide Meals Honest, held from October 15 to 19. An excellent alternative to advertise the model picture of the Vietnamese meals business within the EU market and on the planet usually, together with the pepper and spice sector.

In the course of the Honest, the VPA organized stands to current the merchandise of eight firms specialised on this sector.

Thái Anh Tuân, deputy normal supervisor of Simexco Daklak, a public firm based mostly within the province of Dak Lak (Central Highlands), knowledgeable that every yr, his firm exports 5,000 tons, the place the French market represents 10 to fifteen%. In keeping with him, France is a troublesome market, as a result of patrons have excessive calls for. However since her firm works immediately with 12,000 to fifteen,000 farmers, she manages to handle all manufacturing processes, from planting, harvesting to processing and exporting. He hopes that the participation of Simexco Daklak for the threee time at SIAL will assist it enhance its presence on the French market specifically and on Europe usually.

A nook presenting Vietnamese pepper merchandise.

Vietnam, the world’s largest producer

Pepper is a serious spice present in each Vietnamese and Western delicacies. It was launched in Vietnam by the French throughout the colonial period, similar to espresso or rubber.

Pepper cultivation suffered significantly from the Vietnam Struggle (1954-1975) and it was solely from 1986 with the institution of financial renewal that it skilled a brand new increase. In the present day, pepper is a Vietnamese agricultural satisfaction, driving pressure of the nationwide economic system. In recent times, Vietnam has turn out to be the world’s main producer with a yield of greater than 1,200 kilos per cultivated hectare, representing practically 30% of world manufacturing and 50% of exports on the planet.

In keeping with Eurostat, the Statistical Workplace of the European Union, the market share of Vietnamese pepper in whole French imports fell from 37.61% in 2020 to 40.81% in 2021. France is without doubt one of the cradles of gastronomy and can be one of many first pepper markets on the planet. This occasion will assist open the door huge for Vietnamese pepper to penetrate extra deeply into the French market sooner or later.



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