The “Le Beau Match” operation at Beaugrenelle » PACA’s financial and political publication


Beaugrenelle Paris is remodeled into a large playground from October 13 to November 6, an unprecedented sporting and inventive occasion.

Beaugrenelle Paris, the division retailer within the fifteenth arrondissement, unveils its new occasion program which is able to as soon as once more amaze its clients, combining sport and artwork from October 13 to November 6. 2023 Alpine Snowboarding World Championships, 2023 Rugby World Cup, 2024 Summer time Olympic and Paralympic Video games, France will quickly host the largest worldwide competitions and see the world’s best athletes land. With this occasion, Beaugrenelle Paris takes the lead and warms up its clients and guests with an unprecedented sporting and inventive occasion.

Beaugrenelle surprises with an astonishing, inventive and multi-sport exhibition


Beaugrenelle known as on the SEVEN company to stage its Atrium and its alleys and design this new large exhibition, the selection of which was to collaborate with a studio specializing in artwork and sport and accustomed to exhibitions of this dimension, Trajectory Studio.

“France and Paris will quickly be the scene of robust and historic sports activities information. As a neighborhood participant in Paris, it was solely pure for Beaugrenelle Paris to take an curiosity in it and to supply a shocking new themed occasion by means of its occasion programme, as normal. We’re comfortable to have the ability to provide our clients this premium and inventive 360° system complemented by revolutionary and immersive experiences within the service of sport and artwork”, explains Stéphane Briosne, Director of Beaugrenelle Paris and Director of the Apsys Community.

On this system from Thursday October 13 to Sunday November 6, three Olympic sports activities shall be honored every week inside three key areas of Beaugrenelle with a standard inventive course signed by the French artist Laurent Perbos for Trajectoire Studio and SEVEN. Basketball will inaugurate the Atrium and degree -1, adopted by tennis. Soccer will shut this occasion by organising on the facet of the Charles Michels entrance, with a graphic design within the colours of this sport and a presentation of the ‘Ballon2’ (double ball), an iconic creation by Laurent Perbos.

“The selection of those sports activities was dictated by a number of components: the important Olympic dimension, the sporting information of the second in addition to the concordance with the purchasers and the manufacturers of Beaugrenelle”, explains Quentin Bravet, Co-founder and Affiliate Director of the company SEVEN.

“The target was to adapt to the structure of Beaugrenelle with robust inventive and sporting gestures that permit it to take an necessary place within the constructing” explains Jérémie Nassir, founding father of Trajectoire Studio.

Trajectoire Studios and Laurent Perbos have collaborated to create varied creations that may be admired throughout this month devoted to sport and artwork. This artist normally makes use of objects from the leisure business (sports activities, DIY, ornament, and so forth.) to create ambivalent works, each psychological and visible. The Atrium of Beaugrenelle, which represents a unbelievable playground, neglected by its well-known glass roof, will host an incredible work of outstanding measurement, the fruit of his creativeness, a “flying recreation” 15m lengthy by 12m huge and suspended from the ceiling. A effective and authentic work: relying on the angle you’re taking, you may see two sports activities represented: on the entrance a basketball court docket and on the again a tennis court docket, nearly life-size!

“My intention is to create new play areas, works as grounds for change, each bodily and mental. I frequently search the concord of proportions, the priority for the plastic qualities particular to the supplies I exploit, all of this accentuates? by pop, tangy colours harking back to these used within the toy business,” explains Laurent Perbos.

Stage -1 hosts an actual basketball court docket mixing inventive, graphic and sporting codes. Will probably be freely accessible on Wednesdays and Fridays from 5 p.m., on Saturdays and Sundays from 2 p.m. and can due to this fact permit guests to check their talent in entrance of the basket all through the length of the exhibition. Lastly, every basket is equal to a €1 donation to the SKIN affiliation.

A number of occasions are scheduled with the presence of Brisco, freestyle basketball world champion, for exhibits and initiations to his self-discipline, uncommon basket competitions with the digital content material creator Hoopsidia, current in help of the Pink October affiliation , in addition to the Paris Basketball skilled membership taking part in in Betclic Elite to introduce the general public to basketball and meet followers.

Tennis shall be highlighted the week of October 24 to 30 with the presence of City Tennis permitting guests to find this new observe. Pauline Déroulède, French wheelchair tennis star and sponsor of SKIN, may also converse on the inauguration of the operation on 13 October. Will probably be potential to purchase a #TEAMPAULINE t-shirt, the funds for which shall be donated to the SKIN affiliation.

On the soccer facet, a workforce of ‘footstyle’ freestylers shall be current, made up of three references: Gautier Fayolle, 7 occasions freestyle world champion, Jordan Meunier, freestyle world vice-champion, Anas Boukami, world champion of “Abilities Road Soccer and Sixtine de Mareschal, French champion. Like basketball, these champions will problem guests and provide them freestyle exhibits and initiations throughout a complete day devoted to soccer, on Saturday 5 November.

About Beaugrenelle

With a singular twenty first century division retailer idea, Beaugrenelle has established itself because the important purchasing handle in Paris, for Parisians, Ile-de-France residents and vacationers. Situated on the banks of the Seine and a stone’s throw from the Eiffel Tower, Beaugrenelle hosts over 50,000 m2 a set of 110 distinctive manufacturers, together with Galeries Lafayette, within the worlds of trend, magnificence, ornament, leisure and flavors. Its audacious structure, signed Valode & Pistre, offers a light-weight setting for the Grand Cellular by Xavier Veilhan, exhibited within the coronary heart of the atrium, and for the Pathé cinemas designed by Ora-ïto. A energetic and provoking place, Beaugrenelle presents year-round inventive, cultural and occasion programming that pulls many guests (La Fiac-2015; Felice Varini-2017; Alexis Tricoire-2018; Martin Parr-2018; Miguel Chevalier-2019; Fil Rose-2021; William Amor-2022; Laurent Perbos-2022). Beaugrenelle was designed, owned and managed by Apsys, a improvement property firm specializing in excessive value-added property.

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Based by François Gandolfi and Quentin Bravet, SEVEN is a communication company specializing in sport and esports whose mission is to advise advertisers of their talking technique and within the creation of their activation program.

About Trajectory Studio

Based by Jérémie Nassir and composed of a collective of impartial skills captivated with sport, Trajectoire Studio produces inventive and inventive works round sport. Democratizing artwork by means of ardour, creating encounters and dialogue, are the important values ​​from which all of the ideas of the studio are primarily based.

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