We should, clearly, count on huge adjustments at Huawei. In an inner observe revealed on August 23 by the Chinese language press, Ren Zhengfei, the founder and boss of the smartphone and telecom large, was pessimistic to say the least for the years to return. In line with him, the “important goal” of Shenzhen’s technological flagship is now to make sure its “survival”, in an financial context thought-about significantly harmful. “The continued recession within the world financial system in addition to the affect of the Covid-19 epidemic will drastically affect consumptionexplains the chief. We aren’t solely going through provide stress, but additionally weakening market demand. »
For ” keep alive “due to this fact, Huawei should, within the phrases of Ren Zhengfei, “regulate what you are promoting technique, and determine what could be finished, and what needs to be deserted”. In different phrases, the group needs to refocus on its most worthwhile actions, even when it means liquidating, with out hesitation, sure “extra marginal companies”. This “change of thoughts” will concern, specifically, the interval 2023-2024, the place Ren Zhengfei doesn’t see the state of affairs enhancing considerably.
It’s, clearly, an actual change of substances introduced by the chief of Huawei. The group has, in truth, lengthy staked every little thing on speedy worldwide enlargement, with out skimping on bills. This aggressive development technique initially paid off: in only a few years, Huawei has grow to be a world smartphone champion alongside Apple and Samsung. It has additionally grow to be a pacesetter in 5G, the brand new technology of cell communication. However this success has additionally aroused the distrust of the West, and specifically of the USA. As anxious about its technological management as Huawei’s proximity to Chinese language energy, the nation of Uncle Sam has launched a violent campaign in opposition to the Shenzhen group.
In 2019, Washington notably banned Huawei from sourcing American applied sciences. This precipitated a collapse in its worldwide smartphone gross sales. On the finish of 2020, Huawei was compelled to half with its valuable Honor model, with low cost terminals and geared toward younger individuals. On the identical time, the group has been excluded from many 5G markets, on suspicion of spying on behalf of Beijing.
Falling gross sales
To those extreme restrictions have been added the financial repercussions of the Covid-19 epidemic and the struggle in Ukraine. Final yr, Huawei noticed its gross sales plummet by virtually 30%, to 634 billion yuan (87 billion euros). The present yr guarantees to be simply as tough. On August 12, a couple of days earlier than Ren Zhengfei’s exit, Huawei reported a 5.9% fall in year-on-year income for the primary half, to 301 billion yuan (43 Billions of Euro’s). Above all, its revenue margin was solely 5% over this era, in opposition to 9.8% a yr earlier…
Amongst its most worthwhile and rising actions, Huawei can depend on the cloud. This section is booming and helps the expansion of its “Corporations” department. Within the first half, revenues from this division rose 28% to 54.7 billion yuan (almost 8 billion euros). Then again, Huawei’s investments in related and electrical vehicles, deemed unprofitable within the medium time period by many observers, may nicely bear the brunt of the Chinese language group’s strategic refocusing.
Huawei can depend on the large Chinese language market
For the reason that US sanctions, Huawei has positioned itself as a assist for the digital transformation of corporations. The concept is to supply them applied sciences – when it comes to cloud, connectivity or terminals – in an effort to enhance their gross sales, cut back their prices, whereas moderating their carbon footprint. If Huawei can depend on the large Chinese language market to promote its options, the deal is now utterly totally different exterior the borders of the Center Kingdom, at a time when issues of financial and technological sovereignty are making a robust comeback.