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Sorry cats. | The commercial

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On September 16, Again Market, the primary market devoted to the sale of refurbished electrical and digital home equipment, launched its first 360° worldwide model marketing campaign (TV, digital, cinema, show, social media) with Buzzman.

Since its creation, Again Market has been campaigning to alter the best way we devour and understand tech merchandise. The corporate has confirmed in only a few years that financial profitability, hyper-growth and environmental dedication will not be antagonistic.

With this spectacular marketing campaign, Again Market is utilizing leisure and popular culture to talk to the best variety of refurbished folks with a easy message: by shopping for or reselling on Again Market, anybody can convey a tool again to life. digital. So no offense to our pals the cats however now they don’t seem to be the one ones to have a number of lives.

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Beneath the route of American director Tom Kuntz (+40 Cannes Lions awards), recognized specifically for his campaigns for Axe, Previous Spice and Heineken; the movie reveals, in a Hitchcockian environment, the disturbing and spectacular rebellion of cats in opposition to refurbished gadgets.
Smartphones, computer systems, audio headsets, they bear the brunt of the crafty stratagems of the felines, which can go as far as to aim to take over a reconditioning workshop to maintain their monopoly on reincarnation. Briefly, a narrative of cats just a little perched.

The brand new model signature “Howdy Once more”, offered on the finish of the movie, conveys for the primary time a message on the longevity of tech merchandise, whereas sketching a nod to the enduring “Howdy” current on the ignition of all Apple model merchandise.

The 360° marketing campaign is seen from September 16 in Europe (France, UK, Spain and Germany) and is made up of TV, digital and cinema movies in several codecs. It’s supported by a social media system in addition to an intensive poster marketing campaign. New movies and a brand new billboard marketing campaign may even be unveiled by the top of 2022 till 2023.

ABOUT

BACK-MARKET

Launched in 2014 by Thibaud Hug de Larauze, Vianney Vaute and Quentin Le Brouster, Again Market is the primary market place permitting most of the people to purchase 1000’s {of electrical} and digital merchandise reconditioned by managed professionals. The corporate is now current in 16 nations (France, Germany, Italy, Spain, Belgium, United States, United Kingdom, Austria, Netherlands, Finland, Japan, Portugal, Eire, Greece, Slovakia and Sweden), and has 650 staff in its 5 places of work: Paris, Bordeaux, New York, Berlin and Barcelona. After elevating 450 million euros in January, Again Market has a report valuation of 5.1 billion euros and is among the many most extremely valued French unicorns.

BUZZ MAN

Designated “Finest Worldwide Small Company of The Yr” in 2011 by Advert Age, “Company of the Yr” at Effie France in 2016 and 2021, “Most Artistic Company” in 2016, “New Mannequin of Artistic Company” (elected by advertisers) in 2017, “Promoting Company of the Decade” in 2020 on the Businesses of the Yr Grand Prix and “Most Artistic French Company” in 2019 in keeping with the BVA Limelight examine, Buzzman is a specialised promoting company in creating progressive ideas that push the boundaries of conventional promoting.

The company, which has acquired a number of awards from the most important worldwide (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards, and so on.) and nationwide festivals, is acknowledged as one of the artistic in Europe. She offers year-round help to shoppers comparable to BURGER KING in France, Belgium and Switzerland, Uber Eats, Again Market, IKEA, Boursorama Banque, Direct Assurance, PMU, Do not Name Me Jennyfer, Cdiscount, Deezer, Starwax, Citroën, Free, Camaieu, Pernod Ricard Group, B&B Resorts, Eden Gen, La Vie, Murfy, Scalapay…

In 2016, Buzzman created Productman, a model expertise studio (model design, new services) for progressive, speaking and business-generating services.

CREDITS
BACK-MARKET

Co-Founder and Artistic Director Vianney Vaute
US Communications Supervisor Alexander Wright
European Communications Supervisor Donatienne Vaute
European Communications Supervisor Lucile Dumeaux
Senior Communication Supervisor FR Nina Quellier
Communication Supervisor FR Diane Tamalet
Communication Supervisor Spain Marta Castillo Sampedro
Communication Supervisor Germany Alexandra Brandt
Communication Undertaking Supervisor Germany Yasemin Zuhlsdorf

CREDITS
BUZZ MAN

President and Artistic Director Georges Mohammed-Cherif
Vice-President Thomas Granger
Basic director Julien Levilain
Artistic Director Georges Mohammed-Cherif
Artwork Administrators Yvonnick Le Bruchec & Thibault Picot
Designers – Writers Yvonnick Le Bruchec & Thibault Picot
Assistant Creative Director Pierre-Marie Hascoet
Account Supervisor Clement Chagnaud
Group Chief Sasha Hanras
Promoting Supervisor Celia Curcio
Social Media Director Julien Scaglione
Social Media Advisor Nadege Jourdan
Director of Strategic Planning Clement Scherrer
Director of Communication & PR Amelie July
Communication & PR Officer Paul Renaudineau
Communication & PR Assistants Anouck Vallez & Tifanny Boutih
TV manufacturing supervisor vanessa barbel
Producer Ayman Jaroudi
Print Producer Charlotte Chadeau
Print Producer Assistant Marine Sassi
Rights Supervisor Elise Exposito

Manufacturing home HENRY
Director Tom Kuntz
Producer Hugo Diaz
post-production Mathematical
Put up manufacturing supervisor Renaud Coulon
Sound Manufacturing schmooze
Photographer Marc Da Cuhna Lopez

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