3 years after the massive ban, Huawei remains to be the cell model with essentially the most customers, how is that this attainable?


Research by Counterpoint Analysis and Questmobile point out that Huawei continues to have essentially the most energetic customers, however why?

Three years in the past, the US authorities launched an offensive in opposition to Huawei at a time when the Chinese language firm was doing greater than nicely within the world smartphone market. With the third place on the planet and having grow to be the primary model in international locations like France, it was a blow for the corporate. It was even speculated that they might exit the market.

And but, regardless of the trump card, regardless of all of the adversities and never having the ability to depend on Android or Google help, Huawei has the most important variety of customers globally. That is what is claimed in media like Gizchina. Let’s attempt to shed some mild on this entire affair.

First symptom: a falling market

3 years after the big ban, Huawei is still the mobile brand with the most users, how is this possible?


Huawei nonetheless has essentially the most energetic customers at this time

After the sanctions imposed three years in the past, the truth that customers stay so loyal to Huawei has lots to do with the truth that the post-COVID financial state of affairs isn’t optimistic. Present client developments have a tendency in direction of extra conservative and pragmatic behaviors, with demand for electronics exhibiting indicators of slowing, in accordance to what’s collected.

A examine performed by the Chinese language Academy of Info and Communication Know-how highlights this development: gross sales of cellphones in China this 12 months are 136 million models, which represents a lower of 21.7% in comparison with in comparison with the earlier 12 months.

For Chinese language manufacturers, the state of affairs is much more critical. From January to June 2022, the producers of the Asian big noticed their gross sales fall by 25.9% in comparison with the earlier 12 months. And, to make issues worse, the terminal alternative cycle has gone from 24 months to 31.

On the one hand, younger customers wouldn’t have sufficient buying energy to afford a brand new terminal. However, the downward development in gadget gross sales helps Huawei. And because the model has a strong base, if customers do not substitute their telephones, they comfortably preserve their lead.

Second symptom: customers stick with Huawei

Huawei P30 Pro, screen and software

The Huawei P30 Professional was one of the acclaimed telephones of 2019

Though shopping for a Huawei in 2022 may appear loopy, the reality is that the model continues to take care of what put them in such a very good place just a few years in the past: they make good units that work nicely (and it’s acceptable so as to add that they’re very competent within the photographic part). In 2019, the 12 months the sanctions have been obtained, the Chinese language model was exhibiting its greatest recreation.

Solely of their residence nation did they maintain 40% market share within the third quarter of 2019, as reported by a examine performed by Counterpoint Analysis. The second and third positions, occupied respectively by Vivo and OPPO, don’t even equal this determine.

Huawei’s prime quality on the time was thought of the very best that might be discovered within the Android market, which is the bottom of all of the energetic customers that the model has at this time. As we now have already mentioned, it doesn’t happen to anybody to debate the standard of Huawei merchandise; the common feeling about his good work is unanimous.

Third symptom: Huawei’s good ecosystem

Very soon we will be able to enjoy HarmonyOS on our Huawei mobiles

HarmonyOS is Huawei’s massive wager for the long run

Lastly, from Gizchina they level out that Huawei’s involvement in AIoT (synthetic intelligence of objects, the mixture of synthetic intelligence with IoT) and the focus on the event of HarmonyOS trigger the creation of a community of interconnected units together with telephones, tablets, laptops corresponding to Matebooks, automobiles, good properties, and even headphones.

All of those units assist create their very own digital ecosystem, and so long as there is a Huawei gadget in the home operating (or suitable with) HarmonyOS, it is laborious for anybody to think about changing it.

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